Story

Hey Fit Babes! I'm so glad you decided to come shop with us and share our love for fun, fitness, fashion and inspiration! 

Fit and East is a selection of active wear brands allowing women to be the best version of themselves while dressed and ready for anything life throws at them (could be lemons, could be a million dollars, who knows). 

Gym, brunch, yoga, girls night out, Starbucks run

BE BOLD   

We are built from the ground up to create a community where women can do all of our favorite things…. shop.. sweat... and build each other up. 

It’s no secret feeling good in your skin and clothes can make all the difference in the world, and we're here to bring it to you. 

We're so glad you joined us!

xo
Nicole & Sammi